Economic Wellbeing Strategy

Adopted June 2022.

The Economic Wellbeing Strategy has been developed with a great deal in input from businesses and communities across Wellington city over the past two years. Formal public consultation was undertaken in March and April 2022. The overwhelming message from the community was to do more to activate the city and drive a circular economy, alongside getting our housing and infrastructure sorted.

In the strategy we highlight the challenges and opportunities we heard from the community:

  • City liveability
  • Access to skills and capital
  • Infrastructure and disruption
  • Social impacts and climate change
  • Complexities and costs of doing business

Alternative formats:

Economic Wellbeing Strategy (390KB Word)

Economic Wellbeing Strategy (3.89MB RTF)
Economic Wellbeing Action Plan (34KB Word)
Economic Wellbeing Action Plan 298KB RTF)

The Economic Wellbeing Strategy was approved by the Social, Cultural & Economic Committee on 2 June 2022.

We are working collaboratively across Council teams and the community to begin implementing the Action Plan that will bring the Economic Wellbeing Strategy to life.


Wellington is a dynamic city with a resilient, innovative, low waste/low carbon, circular economy that provides opportunities for all and protects and regenerates our environment.


This strategy identifies six strategic outcomes for the city to focus on for the next 10 years. This ensures our economic funds are directed towards the most effective activities.

The outcomes are critically influenced by city liveability, infrastructure and building resilience. It is important to recognise critical influences that are essential foundations for economic success in cities – things like reliable infrastructure, safety, the ability to live a high quality of life and housing. Many of the aspects were raised by businesses and communities and are vital to the overall success of the economy.

The six outcomes and approaches are:

Outcome 1: Sustainable business and career pathways

  • Facilitate connections and collaboration between Council, employers, educators and others
  • Facilitate and enable rangatahi, young people and the disabled community into sustainable and fulfilling careers
  • Encourage safe and inclusive workplace environments

Outcome 2: Transitioning to a zero carbon circular economy

  • Enable a circular economy through zero waste, zero carbon initiatives and capability development
  • Facilitate the social dimension of a circular economy
  • Promote Wellington businesses to attract investment, spending, and tourism that delivers a circular economy

Outcome 3: A business-friendly city

  • Deliver business capability and assistance programmes
  • Refocus and re-design regulatory services and interactions to be customer-centric
  • Strengthen existing international relationships

Outcome 4: Centre of creativity and digital innovation

  • Utilise creativity and innovation to pave the way to economic wellbeing
  • Enable our Screen Sector
  • Modernise our city venues

Outcome 5: Celebrate our Capital City status

  • Celebrate our Capital City identity
  • Leverage being the home of Government

Outcome 6: A Dynamic city heart and thriving suburban centres

  • Actively create experience precincts
  • Celebrate our creative culture, Te Ao Māori and Te Reo Māori
  • The night-time economy