We may collect information about your visit to help us improve this website. This information is aggregated and doesn't identify you personally. It includes:
- your IP address
- the search terms you used
- the pages you accessed on our site and the links you clicked on
- the date and time you visited the site
- the referring site (if any) through which you clicked through to this site
- your operating system (eg Windows 10, Mac Mojave)
- the type of web browser you use (e.g. Internet Explorer, Chome , Safari)
- information about age, gender and interests
- other things like your screen resolution and the language setting of your browser.
Use of statistical information
The information referred to above will be viewable by website administrators and certain other Wellington City Council staff. It may also be shared with other councils.
Tools and cookies on our website
We use technologies, such as cookies, to customise content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media, advertising and analytics partners.
Google Tag Manager
wellington.govt.nz uses Google Analytics to measure which pages on our site attract the most interest and to inform our overall communications and engagement strategy to ensure we are engaging with a variety of different users. Google may use the data collected to contextualise and personalise the ads of its own advertising network.
If you would like to opt-out of any of Google Analytics function visit these currently available opt-outs for the web.
Google Ads Remarketing
Facebook Ads conversion tracking (Facebook pixel)
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook that connects data from the Facebook advertising network with actions performed on wellington.govt.nz. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
You can find out how to control what Facebook collects on Facebook’s data policy and privacy page, and you can opt out.
Occasionally we use Crazy Egg click tracking and session recording for understanding how visitors are using specific parts of wellington.govt.nz. We never aim to collect personally identifiable information using Crazy Egg and endeavor to keep all collected data anonymous.