The eye motif that is part of a new pedestrian safety campaign
Wellington is a great city to get around on foot. There can be up to 45,000 people an hour walking in the central city.
The Council is continually working on initiatives to improve pedestrian safety in the city. This includes wider footpaths, street furniture and more crossing points.
Both pedestrians and motorists have a shared responsibility to keep our roads safe. To avoid crashes, we all need to be alert and aware of the environment we are travelling through.
The road safety campaign includes kerbside reminders to look
Now you see me
This new pedestrian safety campaign was launched in early June 2018.
The ‘Now you see me’ message and use of a yellow and black eye motif is intended to remind everyone, regardless of how they travel, of the importance of looking and being seen by others, particularly when travelling in busy parts of the central city.
It was launched during winter and Matariki, the darkest time of the year, when it is more important than ever to look, make sure you have been seen, and where possible make eye contact with other road users.
Twenty-five percent of serious or fatal crashes in Wellington City over the last five years involved people on foot so pedestrian safety is a high priority issue.
As part of the campaign, pavement stickers have been placed on central city footpaths near places where people walking have been seriously injured. They have also been positioned where people are more likely to cross mid-block, including near the ends of laneways.
Safety on shared pathways
Wellington's shared pathways are a great way to move around the city. These spaces are often busy with people getting around in a variety of ways - walking or running, pushing buggies, on skateboards or riding bikes.
Keep yourself safe on shared pathways by:
- being aware of others around you
- giving others space and being courteous.
It also helps to be visible to other people on a shared pathway - especially at night or on gloomy days. This can be as simple as having a piece of bright clothing, a small light or a reflective strip on your bag.