Shift: encouraging physical activity and wellbeing

Shift is a project that aims to increase the physical activity and wellbeing of young Wellington women.

Shift written in yellow on a blue background.

About the Shift project

Shift was launched as a pilot project in March 2016 with funding from Sport Wellington and the Ministry of Social Development. 

Shift takes a holistic approach to:

  • improving the wellbeing on young women by increasing awareness of wellbeing through education and remodelling,
  • reducing barriers to participation by providing fun, social low-cost physical activity opportunities and financial support,
  • empower young women to create change by growing leaders and social entrepreneurs through inspirational programmes and mentoring. 
Together, we can help young women make a positive shift

More information

Check out the Shift website.

The problem

The number of teenage girls being physically active and putting their wellbeing first is declining.

How shift will help

We know that being physically active and taking care of personal wellbeing has numerous positive impacts and improves:

  • self-confidence
  • stress management
  • self-esteem
  • strength and coordination 
  • social connections
  • sense of achievement.

How to get involved

  • Share your knowledge of physical activities and wellbeing.
  • Lead an activity or wellbeing opportunity.
  • To hear about upcoming events or to find out more, contact


Shift would not be able to do what we do without the amazing support of our wider community, friends, and of course, our partners.

Sports Wellington logo.

Sport Wellington

Wellington Region’s Sports Trust and major funder of the Shift initiative. Their KiwiSport funding is providing for a dedicated Shift staff member and the opportunity to focus on increasing young women’s engagement in physical activity and sport.

Sport Wellington

Lottery Grants Board logo.

Lottery Community Grants

Lottery Community grants are administrated by the Department of Internal Affairs. Shift has kindly received funding to support the Shift Leaders programme which aims to build the confidence and capability for young women to lead physical activity and wellbeing initiatives for their peers.

MSD logo

Ministry of Social Development

MSD are also a funder of Shift. Their grant will provide the opportunity for the further development of the Give back, Shift forward social enterprise and the opportunity for young women to practise leadership, empathy and co-design through two Give back, Shift forward weekend workshops in 2016. ‘Profits’ achieved by the social enterprise will be invested back into Shift and go towards removing the financial barrier to participation for young Wellington women aged 12 to 20.


Massey University of Wellington logo.

Massey University

25 students from the Creative Enterprises third year design and business paper (offered by the School of Design at the College of Creative Arts at Massey University) engaged in the question “How can design help encourage young women to be active?”. Solutions ranged from a branded event, to carefully designed leisurewear, an advertising campaign encouraging movement and branded products. Three students, Natalie, Charlotte and Fern, have gone on to be employed on the Shift project over the 2015–16 summer working on multidisciplinary design work for Shift.

The Biz Dojo logo.

The BizDojo

A coworking community in the heart of Wellington enabling tech and creative entrepreneurs to unleash their potential. The BizDojo supports Shift by providing a unique and beautiful event space for the Shift Jam workshops held in May, July and September 2016.

The BizDojo

Lifehack logo.

Lifehack & Enspiral

Shift is supported by the amazing people at Lifehack HQ and Enspiral. They provide Shift with social enterprise and co-design insights, technology solutions and encourage a better understanding of youth wellbeing in Aotearoa New Zealand. Lifehack and Enspiral provided start up support through their Te Koanga programme in late 2015.